Brand consultancy, Interbrand, the brand released a list of 100 best products in the world. Among the products are milling about in the world market, Apple emerged as a manufacturer with a brand of high-value products that have increased the highest ranking among other manufacturers.
In fact, as quoted from page interbrand.com, increase ratings surge this makes Apple's product brands in the top 10 high-value brand in the world.
In providing an assessment of the best products of this brand, Interbrand doing the ranking based on three factors.
First, the financial performance. In this category, Interbrand rate a product seen from its contribution to the company's revenue. To rate more leverage, Interbrand uses revenue forecast for the next five years.
The second criterion seen from the role of the brand. In this category, Interbrand rate portion of the consumer decision in purchasing a product brand, price, and the facilities provided.
Finally, the criteria used are the strength of the brand. Interbrand uses these criteria to assess the ability of a product brand of the company's revenue in the coming year.
Here are 10 brands of products during 2011.
10. Hewlett Packard (brand value of U.S. $ 28.48 billion)
Despite having a nervous time after replacing the CEO in 2010, Hewlett Packard (HP) is still able to survive in the top 10 best brands in the world.
In recent years, HP has changed the company's business strategy and take steps in the transformation of higher value, its main corporate margins.
HP on which to do business transformation by expanding efforts to maintain the collective culture of acquisition and are compact.
9. Disney (the brand value of U.S. $ 29.02 billion)
Disney continues to run the business by providing quality and service through a family fun amusement parks, movies, and merchandise. In the next year, Disney plans to expand the facility Fantasyland at Magic Kingdom Orlando theme parks.
Disney also continue to display his best performance as well as featuring more famous brand products through the construction of Disney in Shanghai, China.
apple_logo8. Apple (the brand value of U.S. $ 33.49 billion)
Shown as the most famous brand product with the highest increase in ranking, the Apple brand is an icon of the technology that connects technology with a unique experience.
Apple's brand is increasingly evolving views of consumer behavior that always follow the latest developments from Apple is known to be very compatible with people's lifestyles.
7. Intel (brand value of U.S. $ 35.22 billion)
Intel is a leader in product innovation microprocessor devices. The company is dreaming to be more advanced in creating energy efficient products, concerned about health and the environment, and the use of computer technology in the world.
Intel has been assessed continue to promote the product more quickly, quality, and lasting appeal with a sales price premium.
However, as one of the content of computer products, consumers often forget the role of the intel processor.
6. McDonald's (the brand value of U.S. $ 35.59 billion)
Fast food company McDonald's is famous as a consistent food brands, quality, and responsive to meet the needs of consumers, has put the power of brand products in the community.
In a more environmentally friendly efforts, McDonald's also makes an ambitious program by asking suppliers to produce food from land that is already well-managed and environmentally friendly.
5. General Electric (brand value of U.S. $ 42.80 billion)
GE continues to stride into a product that is respected in the world, an example for the power of imagination. When the nuclear holocaust Fukushima, Japan produces bad news from the U.S. media in 2011, GE was still able to maintain its position in the world, operates in more than 100 countries and employs 300 thousand people.
GE today introduced two flagship programs for each platform in the form of ecomagination products and healthymagination. Two things to position GE's credibility in the global market.
4. Google (brand value of U.S. $ 53.32 billion)
With a brand value growth of 27 percent compared to last year, Google's position as one of the world famous brand continues to grow and it seems nothing can stop it.
Google is now the focus in the development of new products in recent years, including Chromebook.
Besides trying to attract as many visitors to the website, Google also continue efforts to attract and retain employees. And to ensure these workers are tied to the company's success.
3. Microsoft (brand value of U.S. $ 59.09 billion)
Can not be denied again, Microsoft is a software that dominates the computer operating systems worldwide. This is a blessing and a curse considering future computers are now turning to the mobile world.
Competitors are now continually pamper consumers by generating mobile applications which divert the use of individual devices into ecosystem. Google is expected to continue to put pressure on the profits of Microsoft, and Google applications will also threaten Microsoft's business.
2. IBM (brand value of U.S. $ 69.91 billion)
IBM had just celebrated the 100th birthday, is now stronger than ever before. IBM now offers not only hardware, but began to turn to the service, knowledge, and innovation now.
Continuous advocacy conducted by IBM's open source software has made the unit more productive service.
1. Coca Cola (brand value of U.S. $ 71.86 billion)
coca-colaMinuman drinks, Coca Cola, remains a popular brand of all time when the celebration of 125 years. Coca Cola continues to grow the business and its brand by sponsoring a number of famous events such as the FIFA World Cup.
So far, Coca-Cola brand is closely associated with disaster relief, youth empowerment, and sustainability issues in the world.
As soft drinks, Coca Cola has a relatively stable market values as those who continue to move forward. Reports indicate the company, at least an average of 1.7 billion Coca-Cola beverages are provided per day around the world. (* / VIVAnews)
source from:http://ciputraentrepreneurship.com
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